// Strategy
HOLY ✵ WATER (2025)
New York, NY, USA
Holy Water is a positively provocative water designed to refresh your spirit and hydrate your higher self. I collaborated with Holy Water to shape how that vision was presented to the world and to potential investors. Through strategic positioning of the brand’s messaging, data, and visual language, I helped articulate its cultural relevance and market appeal. By thoughtfully situating the product within aligned events and environments, the brand presence felt both elevated and organic, reinforcing Holy Water as a lifestyle concept rather than a commodity.
Synergeo (2025)
Chicago, IL, USA
Synergeo is an event design and custom fabrication studio known for transforming ideas into immersive, art-forward environments. Through this project, I focused on shaping how Synergeo communicated its value to collaborators, sponsors, and partners. By refining the company’s messaging and translating its services into compelling narratives and pitch materials, I helped position Synergeo as both a creative partner and a strategic collaborator to those looking to build something extraordinary.